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Blogs & Tips

OUR CEO's BLOG & TIPS

TIP #1 - How to Select A Charity to Fund


The question we get asked most frequently from new donors is, "How do I know which nonprofit to support or partner with?"  That's one area that we love to help our clients answer. Our answer always begins with a great response from the National Council of Nonprofits, "What causes interest you? Do you want to support an organization that is seeking the cure to a specific disease? Are you passionate about ensuring there is arts education in schools? Do you want to protect the environment for future generations? Are you hoping to focus your generous gift locally, nationally, or internationally?


Try to identify a few nonprofits with missions that best align with your priorities. Get to know the organization. Visit its website and read whatever you can, including their operations, Better yet, visit the organization in action. 


A review of financial information alone will not tell you the impact that the organization is having in the community. Volunteering for the organization is a wonderful way to determine if the nonprofit is worthy of your support.


IPG can help you narrow down the selection by identifying and vetting the charities that best align with your mission and goals. Contact us to learn more. 

By Charisse Browner

September 2018

My uncle once said to me when I told him that I was starting my own nonprofit to help athletes, celebrities and companies give back to the communities they serve, "You have had the best career of anyone that I know!"  He is correct!


Helping others do good in the world is a job that I've been most passionate about for more than 25 years.  Impact Philanthropy Group (IPG) is a long awaited organization that I have carefully and thoughtfully created over a period of time.  My career path for more than 25 years has lead me to this current chapter in my life that I am most proud of, most passionate about, and most excited about.


I started volunteering when I was only 14 years old reading to residents at a local convalescent home.  It brought me much joy to know I was making a difference in an elderly person's life just by taking time out of my playful and care-free day to tend to others in need.  To bring comfort.  To bring companionship and joy to others.  From the 14 year old volunteer, to volunteering at Cedar Sinai Hospital, to getting involved with the CEO at Motown Records for the annual Juvenile Diabetes fundraiser, to managing the nonprofit foundation of radio station, Power 106FM, to helping star athletes and celebrities create and manage their foundations, it was pretty obvious that I found my purpose in life...to serve others in whatever capacity that I can.


For many years, my family, friends, clients and co-workers would encourage me to start my own consulting organization. I knew that was the best option for me, however, I also knew the timing had to be right.  I wanted to prepare myself to be the best consultant I could be to those that trusted my expertise, knowledge, skills and guidance.


After many years of gaining experience and honing my skills and knowledge of the nonprofit industry, and with the help and support of a stellar group of nonprofit professionals whose expertise, skills and compassion for the community is unparalleled, we created Impact Philanthropy Group (IPG).


Together and as a team, we provide philanthropic services to the world that is unlike any other organization that provides similar services.  We are who we are and in our opinion, we are the best advisers to provide you with all of the services that you desire, want and need.


IPG is not just another fiscal sponsor.  We are much more than that!  We are your extended family.  We are your support for all things nonprofit.  We are your trusted advisers to ensure you are successful with your projects.  We walk with you to make sure you are doing it right and in the most efficient and effective manner. 


We choose to be in this line of business and we are very fortunate to have clients that trust us to get the job done.  As our motto says, "We are only as successful as you are!"


WELCOME TO IPG!  HOW CAN WE SERVE YOU?

Tip #2 - Securing Sponsors for Your Fundraising Event

October 2018

Securing sponsorship for an event is tough!  Those that are successful at securing sponsorships have a special skill set, a unique talent, a passion for their craft.  


There are millions of companies in the United States, however, only a fraction of them sponsor charitable events.  You also have to keep in mind that there are more than 2.4M registered charities with the IRS.  Guess how many turn to Coca-Cola, The Gap, Target, Walmart, Wells Fargo and numerous other Fortune 1,000 companies DAILY for sponsorship consideration? ALL OF  THEM!  So how do you make your proposal stand out?  How do you make yourself appealing to the potential sponsor?


First, do your homework and learn as much as you can about the company, their community outreach initiatives (or CSR programs), and how it aligns with your charity's mission and goals.  Make sure there are obvious ways you can support the company's efforts (generally, how can you help them expand their reach, bring more awareness of their CSR, further their cause or initiative, etc.). Secondly, you have to get in the door!  Upgrade your LinkedIn account so you can gain access to companies and their executives.  Hoovers is a good option too. Write them a compelling note. Be creative!  No pie-in-the-sky promises (they will read right through you), but real, tangible opportunities that you can deliver on...and well! Once you are in the door, don't sell yourself or your organization, but rather tell the brand or company what you can do for them and how you can help!  Make sure your deck is exciting, has data, is clear in what is being delivered, the impact the sponsorship will make on their bottom line, and most important, keep the cost of the levels off the deck.  You want them to call you to discuss the price, not see what it is and make a decision without talking to you further.


The other tip to keep in mind is to keep the sponsorship deliverables open and customize it for each and every sponsor.  Each has their own needs.  Be flexible, and most important, deliver on your promises so make sure you are offering considerations that you can fulfill.


If you are running out of time before the v=event and a sponsor is interested, but spent their budget, extend their payment terms as far out as six months if that will help.  I would only make this kind of arrangement with an established company and only with a down payment, otherwise you run the risk of providing tickets to your event, signage, recognition and other perks without collecting any funds for your considerations. 


IPG can help you design a winning sponsorship package and provide you with guidance on how to secure sponsors that will be a long-term partner of your foundation.  Contact us for more information. 


Ertz Family Foundation Philadelphia Launch Coming Soon!

October 2018

It's so exciting to know we are two weeks away from our client, the Ertz Family Foundation's launch of their foundation in Philadelphia and the announcement of their very special, City of Love Fund, that will support local Philadelphia area charities!  Their first launch was in July where they raised more than $200,000 for Mission of Hope - Haiti, College Is Real and Kensington High School Football Team.


We are so grateful to work with our clients, brainstorm on different concepts and ideas, and see their vision come to fruition in a matter of months!  The City of Love Fund is going to be HUGE and a great resource for community based organizations that do wonders in the neighborhoods that they serve. 


The City of Love Event and Auction Fundraiser will take place on Thursday, November 29, 2018 at Lincoln Memorial Field in Philadelphia.  Tickets can be found at: http://bit.ly/CityofLoveFund and sponsorship information can be found at: http://www.ertzfamilyfoundation.org/events.



Tip #3 - Creating a Mission Statement

November 2018

Most grant-making organizations and donors will ask, "What is your mission statement?" However, most people never remember it.  Why? Because most mission statements simply aren't that memorable!  How to avoid this issue when you create yours: 
  • Use the appropriate language your target audience will understand
  • Always bet on pulling the heart-strings of your audience - it works!
  • Communicate the what, how and why
  • Make it concise, avoid a drawn out statement
  • Make it a single sentence, not a paragraph
  • Say it out load and if it sounds good, keep it
  • Is memorable, not typical
  • Is specific, not vague

A great mission statement is a way to position your organization as memorable and unique. It provides a bird's eye view of the one thing you want your organization to be known for and remembered by. More importantly, your mission statement should encourage further inquiry or certainly food for thought.  Do you need help creating a memorable mission statement for your public benefit program?  Contact us for assistance.

Tip #4 - Is A Fiscal Sponsorship the Right Fit For You?

March 19, 2019

Fiscal Sponsorship is a relatively new concept to the masses, however, it has been around for some time.  With more than 2.4M nonprofits established, the competition is fierce meaning the possiblility of raising enough funds to sustain your ofundation may be cost-prohibitive for a new foundation that we call in "incubation." That means your project is just getting started and there may not be enough in funds to hire a staff to help move the foundation to the next level.  This is where a fiscal sponsorship may benefit your program. 


Under fiscal sponsorship with a 501c3, you are considered a "project" that furthers the mission of the fiscal sponsor as noted in your sponsor's Articles of Incorporation.  You and the fiscal sponsor sign an agreement in which your project is viewed as a nonprofit organization under the management of the fiscal sponsor.   Contact us for assistance.